Wednesday, April 26, 2006

Whirlpool India to unveil new products, plans $20-m investment

hello fellow bloggers,

this article i got from the Economictimes.com was extremely interesting to me as overall the electronics companies profits are on the downturn all over the world but in India that is not the case.as india is the fastest growing economy in the world after China and with an annual GDP growth rate of around 8%, the people of India have a lot of spare cash to spend and most of them are spending it on luxury consumer goods. Whirlpool India LTD, wants to take advanatge of this surge in the economy by developing a new line of Products to cater to the growing needs of the Indian Market. Whirlpool is sensing a operational turnaround for itself and with an investment of around $20m over the next year in research and development whirlpool is trying to develop a new line of products,trying to expand its export operations and introduction of a new category of products in the Indian Market, this according to Michael Porter is the Product Differentiaiton startegy, this can also be looked at as a new product/market scope and their unique basis for differentiation under the Gary Hamel's Business concept innovation. they want to differentiate themselves from competition for the basic reason of catering to the indian public with product lines that suit the indian lifestyle, moreover according to the article MR.Uppal, the MD of Whirlpool India, said on the exporting front that,

"the Indian operations are fast becoming an export hub for the global system and contributing significantly to the company’s overall revenues. “Plans are on the anvil to explore new markets now,”

Another Problem that is facing the company is the large amount of account recievables that have still to be collected, they are slighly above teh industry average at the moment which is 18 days. but they are trying to turn it around with their new startegy of product differentiation.

they are looking forward for better results in the future, they had net sales of Rs 969.3 crore (1 crore= 10 million) with PBT and depreciation of Rs 1.5 crore in April-December ’05 and had a market share of 24.5% in 2005 which is up from 2004 by 2.5%. this will be their main aim to increase sales through differentiation.

pleasant reading

siddharth sudhakar

website : http://economictimes.indiatimes.com/articleshow/1472973.cms

1 Comments:

Blogger Unknown said...

Sorry if this is out of place, but are you Siddharth Sudhakar Taduri?

2:51 PM  

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