how to develop a CREATIVE GENIUS: the 5 faces of GENIUS
hello to all fellow bloggers. well i decided to not stick with the websites that Dr.hunter gave us but go with an article from my favourite website. the article was really fascinating, so i thought would be great to enlighten a few more bright minds that i know. well the article is by Annette Moser-Wellman who has spent a career studying creativity and is the the author of The Five Faces of Genius and Creative Thinking Styles to Succeed at Work. well in this article she discusses what are the 5 tratits that a leader should have that would make him a creative genius. she says that these five traits in business "will be the next core competency - the essential capability for success". lets now see what the 5 traits are:
1- THE SEER:
she says that a creative genius should be able to see where and what his company is doing and where it wants to be in the future and she goes on to give the example of bil gates vision of "a PC on every desk and in every home.It was the image that created the future".
2- The OBSERVER:
she conveys that a creative genius should be an excellent observer as she quotes "Observers pay attention to small things and get big ideas from those details". she gives the example of the former SONY CORP president,Akio Morita, who got the idea of the walk-man after noticing a small thing.
3- The ALCHEMIST:
a good business leader usue the alchemist in him to use the "world around him to come up with new ideas". she gives a very nice example of the advertising guru Leo Burnett who came up with the idea of the Marlboro cowboy.
4- The FOOL:
Annette goes on to say that the FOOL "is one of the most powerful creative skills" and add to that by saying that "The "fool" knows how to invert problems, persevere when the going gets tough and isn't afraid to pursue absurd solutions". this is very important as a creative leader should be able to invert problems with solutions that are very distinct and not heard of. An example of Oprah Winfrey is given as "the most powerful business woman in the world. She built her empire with a "fool" strategy".
5- The SAGE:
a Sage is someone who makes life very easy for everyone by synthesizing the "complicated information" quickly and coming up with a creative and good idea that simplifies things, this tarit should be in every leader and should be used to good effect. she gives the example of Micheal Dell who according to her is a "Sage" as he "revolutionised the way we buy computers".
the above 5 tarits are very important in busines concepts and busines strategy as these differentiate good managers from great leaders.
thank you for reading
siddharth sudhakar
for more information on the full text of the article visit
http://in.rediff.com/money/2006/mar/07bspec.htm
PS
also visit my fav site
www.rediff.com
1- THE SEER:
she says that a creative genius should be able to see where and what his company is doing and where it wants to be in the future and she goes on to give the example of bil gates vision of "a PC on every desk and in every home.It was the image that created the future".
2- The OBSERVER:
she conveys that a creative genius should be an excellent observer as she quotes "Observers pay attention to small things and get big ideas from those details". she gives the example of the former SONY CORP president,Akio Morita, who got the idea of the walk-man after noticing a small thing.
3- The ALCHEMIST:
a good business leader usue the alchemist in him to use the "world around him to come up with new ideas". she gives a very nice example of the advertising guru Leo Burnett who came up with the idea of the Marlboro cowboy.
4- The FOOL:
Annette goes on to say that the FOOL "is one of the most powerful creative skills" and add to that by saying that "The "fool" knows how to invert problems, persevere when the going gets tough and isn't afraid to pursue absurd solutions". this is very important as a creative leader should be able to invert problems with solutions that are very distinct and not heard of. An example of Oprah Winfrey is given as "the most powerful business woman in the world. She built her empire with a "fool" strategy".
5- The SAGE:
a Sage is someone who makes life very easy for everyone by synthesizing the "complicated information" quickly and coming up with a creative and good idea that simplifies things, this tarit should be in every leader and should be used to good effect. she gives the example of Micheal Dell who according to her is a "Sage" as he "revolutionised the way we buy computers".
the above 5 tarits are very important in busines concepts and busines strategy as these differentiate good managers from great leaders.
thank you for reading
siddharth sudhakar
for more information on the full text of the article visit
http://in.rediff.com/money/2006/mar/07bspec.htm
PS
also visit my fav site
www.rediff.com
posted by Siddharth Sudhakar at 6:10 AM
0 comments
